Nexadata supports referencing HubSpot object associations directly when building datasets. This means relationships between objects like contacts, deals, companies, tickets, products, and line items can be included as part of your data configuration.
Benefits
Easily join related HubSpot objects without custom queries
Build connected datasets for revenue, marketing, and support analytics
Preserve real-world relationships for cleaner, more accurate outputs
How to use object associations
When creating a dataset with HubSpot as the data source:
Select the main object you want to use (e.g. deals, contacts, or companies).
In the Custom Object Association section, choose any related objects you want to include.
Examples: associate a deal with its related company, or a contact with their tickets.
Decide how you want to include associated records:
Exclude objects with no associated records – only include rows that have a match (INNER join behavior).
Include objects with no associated records – keep all rows even if there's no match (LEFT join behavior).
Choose the fields (properties) you want to include from both the main object and any associated objects.
This allows you to build datasets that reflect how your CRM data is actually connected in HubSpot.
Example
If you're analyzing deal performance, you can include:
Company data (like industry or size) by associating deals → companies
Ticket history by associating deals → tickets
This gives you a full picture of your sales and support activity in one place.